university assignment, 2023
ARBO is a conceptual tea brand inspired by Victorian apothecaries, blending tradition with creative freedom. The brand was built around the idea that each consumer can craft their own tea ritual. We developed three variants, each featuring individual ingredients that can be mixed, dosed, or enjoyed on their own.
The packaging enhances this experience by transforming into a small suplair — a reusable base for placing a teapot or cup. ARBO invites users to slow down, experiment, and create a personal moment through a nostalgic and sensory visual identity.
PACKAGE DESIGN
