event brand identity, 2025
Off-Grid was an event organized by the final-year students as part of an assingment of the Seminar course in the Communication Design degree in the Universidade do Algarve (UALG).
The goal was to plan and host an event featuring talks and workshops aimed at the design students.
The class was divided into four groups, and mine was responsible for developing the event’s visual identity. As the creative director, I chose a more graphic and editorial approach rather than a conventional student-oriented one. The concept aimed to represent and advertise the Communication Design course through the very language and products of communication.
My proposal was refined collaboratively with the teacher and was later selected as the official visual identity of the event.
My approach was to visually capture the concept behind the event’s name, Off-Grid—which I also proposed—referring to the idea of thinking “off the grid,” or outside the box. I aimed to express this through the use of variable fonts, and the contrasting colors, texture, graphic elements and layouts that conveyed a sense of creative disruption while remaining coherent, minimal, and functional.
Later on, the logo was reworked by the teacher, and the brand identity I proposed was further developed by my classmates into various communication materials and motion graphics as shown below
